Does your business have a tagline? need a new tagline? Just how creative are you?

Taglines are powerful branding tools worth protecting. The good ones, that is. Whatever stage your business — start-up, growing, leading — a good tagline helps prospective customers/clients remember your brand.  Make sure your tagline is creative, or in official trademark-ese: “inherently distinctive.”

A tagline that is creative or “inherently distinctive” is eligible for registration with the United States Patent and Trademark Office (USPTO).  Famous examples of creative or ...