Do I need to conduct a trademark clearance search?

What are the dangers of skipping a trademark clearance search?

You are not required to conduct a trademark clearance search before preparing and filing a trademark application. Is it a good idea to do so?  Absolutely! A trademark clearance search identifies potential conflicts your application could encounter when the United States Patent and Trademark Office (USPTO) reviews it and decides whether or not to approve it. It also allows a trademark attorney ...