Protecting your brand online

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Entrepreneurs and businesses: are you being naïve about your online activities? You should have an integrated online brand protection strategy to effectively protect your brand.

Think of the Internet as follows:

1. Search engines: It’s where most prospective customers begin a search for a product or service.  Do you have a strategy that addresses cyber-squatters and counterfeiters that show up next to your website in search results? Don’t assume the prospective customer can tell the difference between your brand, a cyber-squatter or ...

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