Be the Mark You Wish to See in the World

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Be the Mark You Wish to See in the World

What you need. What we know.™ – Trademarks: Selection Matters​

When an existing or prospective client tells me they have a business/product/mobile app name that they want to trademark, I am happy to hear that they are thinking about their trademark rights and building their trademark portfolios. 

Too often, however, when I hear the name, I repress a groan. It’s descriptive. Yes, it clearly communicates what they do/provide/have built, but it is bland, uninteresting, and safe.  In particular, if the business is a start-up ...

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21
AUG
2

Intellectual Property, Trademark

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The Trademark Test You Don’t Want Your Mark To Fail

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What you need. What we know.™ – Trademarks: Likelihood of Confusion

At the end of 2013, the USPTO employed 409 trademark examining attorneys. Any one of these 409 trademark examining attorneys could be assigned to examine your application and could issue an initial “likelihood of confusion” refusal for your trademark application. Clients, of course, never see the “likelihood of confusion” issue in the same way as the trademark examining attorney does.

In order to attempt to “win” the argument, however, and defeat the refusal ...

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21
AUG
0

Intellectual Property, Trademark

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Can’t I Just Do It Myself?

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What you need. What we know.™ – Trademarks: The Application

 You need to know why you shouldn’t save the attorney fees by preparing and filing a trademark application​ yourself, or why you shouldn’t just click on that “Register My Mark”  for $69 + government fees button for the website you found. With each of these options, once your application is filed, you go it alone through the next 12-18 months that it can take for the USPTO to prosecute your application ...

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7
AUG
1

Intellectual Property, Trademark

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