Trademark: From Application to (Opposition) to Registration

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Trademark: From Application to (Opposition) to Registration

We previously published posts on trademark selection and preparing and filing trademark applications. When looking to adopt a trademark, it is best for the mark to be fanciful, arbitrary, or at the very least suggestive, with reference to your goods and/or services. When undertaking the trademark selection process, do your research and avoid selecting marks that could be considered similar to another mark already in use, in your same industries in particular. ...

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Have you ever had a (Famous) Popsicle?

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Have you ever had a Popsicle?  Are you *sure*?  The word “Popsicle” is a registered trademark of Conopco, Inc. (doing business as Unilever Bestfoods North America). So, unless you are eating a Unilever popsicle, it is just a “pop” or an “ice pop”; we know, explain that to your seven-year-old, who asks you for a popsicle.

Genericide” occurs when a trademark becomes so popular and its use so pervasive with reference to certain goods that the general public ...

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