Trademark: From Application to (Opposition) to Registration

We previously published posts on trademark selection and preparing and filing trademark applications. When looking to adopt a trademark, it is best for the mark to be fanciful, arbitrary, or at the very least suggestive, with reference to your goods and/or services. When undertaking the trademark selection process, do your research and avoid selecting marks that could be considered similar to another mark already in use, in your same industries in particular. ...